Extendance - Frequently Asked Questions About Our Services
It is a common misunderstanding that we would be providing our services to companies who face problems in sales & marketing. The opposite is actually true.
Our clients are mostly leaders in their respective product/service-markets, and reasons why they work with Extendance are, for example:
- Support with new horizontal or vertical product/service strategy activities
- Complement a strong team with additional high-caliber resources to increase chances for success in the short-term
- Add new outside ideas from unbiased sources to bring new momentum into the business and - possibly - challenge and improve the existing way of doing things
- Offload sales & marketing personnel from non-core tasks and have them focus on strategy and other most critical work
- Enjoy successfully proven sales & marketing methodologies that are low risk and cost-effective
Q. How does a typical product marketing assignment with Extendance work?
This could either be an initial project where we deliver a defined set of marketing/sales tools within a certain time period, or ongoing support over a longer period of time with a clear activity and delivery plan that is fine-tuned every month. Typical steps in creating content are: 1. collect all relevant internal and external information, 2. interview company experts, 3. produce presentation and present it to the client and gather their input, ensuring we fully and correctly reflect their view, 4. create a first text and graphic design element set, 5. reviews and adaptations up to final acceptance, 6. include company values in text style, 7. final editing and proving. All our activities follow a strict quality assurance methodology. Part of this is that we use a web collaboration tool to work on each product marketing job where to-do's and milestones are made visible, messages are exchanged and full version control of all produced material is guaranteed. Our clients have full visibility into this tool and can manage the process as well, or just wait until we ask them to provide review comments.
Q. We have our own marketing department and are managing perfectly. What benefits could Extendance add?
Extendance complements the resources and skills of your marketing and sales team, with the goal of enabling your company to reach its full market potential. Your benefits are:
- Access to internationally (US, Asia and Europe) experienced high-tech marketing and business development professionals with a min. of 17 years work experience each
- Low-risk project-based or ongoing support depending on your needs
- Support during the implementation phase
Q. Why should we outsource our sales and marketing department?
Extendance is not an outsourcing company. The basis of our success is teamwork with our clients. They see us as part of their internal sales and marketing team, adding the complementary skills and knowledge required for continued success in a competitive international market environment. Our clients' sales and marketing teams quickly see the benefit that we also bring to their own area of responsibility. For that matter we are not consultants either but, as our name suggests, we extend your reach and your capabilities.
Q. Our market is highly specialized. How can Extendance support us from outside our focused industry?
By working across high-tech industries, Extendance has the advantage of a broader understanding of technology markets and appropriate marketing and business approaches. We complement this understanding with the expertise of our customers' professionals, as well as project-based industry advisers. Unlike do it all marketing communications service providers, we only take on product/markets that we truly understand.
Q. How do we know Extendance is on track delivering the promised results?
As mentioned above, we work closely with you as customer and continuously inform you of our activities and our progress. We also provide our customers using online collaboration tools that let our clients monitor progress whenever they wish as well as providing periodic activity and status reports.